Privacy policy

This privacy policy has been changed the latest on February 29, 2021.

We respect your privacy and only process your personal data for the purpose for which you provided them and in accordance with the General Data Protection Regulation and the Telecommunications Act. The following conditions apply to the use of this website, the store and our online services:

1. Company information
Company name: Max & Alex Cookies is sold and distributed by Stroopwafel & Co B.V.
Address: Simon Stevinstraat 2 – 1 3284 WC Zuid-Beijerland

2. E-mail address

a. Within the framework of a concluded agreement, we can make you offers about similar products and services, provided that you have not objected to the provision thereof. The option to file an objection is stated at the time of providing your data. In addition, in every communication you will be offered the opportunity to object under the same conditions to the further use of your e-mail address.
b. When collecting your e-mail address for reasons other than in the context of a concluded agreement, it will not be used to transfer unsolicited communications if you have not given your consent.

3. Postal address
We only use your postal address for sending information that you have requested and personal letter mail.

4. Telephone number
We do not use your telephone number for commercial purposes.

5. Other personal data
We only process other personal data (by means of cookies, reading peripherals or otherwise) if:

a. the data processing is necessary for:
– the execution of an agreement concluded with you;
– the proper fulfillment of a public-law task;
– the promotion of our legitimate interest (unless your interest or fundamental rights and freedoms prevail over this interest), or;
b. you have consented to the processing when collecting it

6. Special personal data
The information collected is only used internally and is not passed on to other organizations.

7. Security transfer and receipt of data

a. When we transfer or receive your data on our website, we always use encryption technologies that are recognized as common standards within the IT sector;
b. We have implemented the necessary security measures to prevent the loss, misuse or alteration of information we receive on our site;

8. Security storage of data

Security criteria
a. A secure connection is used on the page where you provide personal data.
b. Passwords are always stored hashed.
c. We store as little data as possible from customers and ensure that no particularly sensitive personal data is stored in our database, unless there is no other option.
d. Sending personal data by e-mail is done via a secure connection.
e. We take technical and organizational measures to prevent data loss or unlawful processing (such as attacks). We therefore guarantee an appropriate security level and have our site tested periodically.
f. All systems in which (sensitive) personal data are processed are equipped with antivirus software and the latest security-related patches of all other important software, as issued by the suppliers of this software.

9. Data retention period
The details of your order are stored for 7 years due to legal provisions. We store data for sending our newsletter for a maximum of 3 years from the moment you have stopped opening it.

10. Access your information
On request, we will inform visitors of our website about the personal data that is processed about them. Any incorrect data can be corrected, supplemented or deleted. If you wish to access this information, or if you wish to correct your personal information, please contact us at the address below

11. Contact
If you wish to respond to our privacy statement, please contact:

At the following e-mail address:

Or by writing to:
Stroopwafel & Co B.V.
Attn Customer Service
Simon Stevinstraat 2
3284 WC Zuid-Beijerland
The Netherlands

This privacy policy can be changed at any time. We will publish these changes here and, where appropriate, you will be informed by e-mail.

Max & Alex Stroopwafels

Max & Alex started in a small bakery in Gouda where the King of Holland cookies were produced: the Stroopwafel.

Since then, the taste of Max & Alex Stroopwafels has brought millions of new fans all over the world, who are asking for more. Join our mission to let the world discover the royal flavors of Dutch biscuits.


Syrup Waffles
Chocolate Syrup Waffles
Luxury Cookies
Syrup Waffles Chunks