Max & Alex

Cookies

Max & Alex believes Holland’s national treasures should not be kept secret, but shared with the world. Our mission started in a small bakery in Gouda where we produced the king of Holland cookies: ‘the Stroopwafel’.

Since then the flavour of Max & Alex Stroopwafels have brought us millions of new fans around the world, who asked for more. Join our mission to let the world discover the royal flavours of Dutch cookies.

Stroopwafel & Co

The tastiest

Dutch Syrup Waffles

The most popular and tastiest biscuits in the Netherlands, The Syrup Waffle!
It all started in a small bakery in Gouda and has grown ever since, while retaining its authenticity. The Stroopwafel & Co bakeries use their own traditional recipe for Max & Alex Cookies. This gives that familiar and addictive taste of the traditional Syrup Waffle.

As well as Max & Alex Syrup Waffles, Stroopwafel & Co offers a varied range of other authentic Dutch biscuits, such as Dutch Max & Alex Cracknels and Max & Alex Cinnamon Sticks.

The King:

The king of Max & Alex cookies is

the Syrup Waffle

Besides looks, taste  and passion, character is an important ingredient for successful relationships of the king. Max & Alex Syrup Waffles certainly matches its appearance, there is no arguing about taste and ingredients. He certainly has character! His passion is reflected in leading the biscuit landscape. He is also head of the family. Get to know the King and choose a lasting relationship. Before you know it you are hooked.

Biscuit

International

Biscuit International is the leading European manufacturer of private label sweet biscuits with a wide range of products with a European or local presence.

At Biscuit International, product innovation is central. Biscuit International is always striving ahead to ensure that the products meet the needs and wants of the customer.
Biscuit International was created in 2016 as a result of the combination between Poult (the French leader) and Banketgroep (Netherlands). As the industry’s leading consolidation platform in Europe, the group acquired in 2018: A&W (Germany), Stroopwafel & Co (Netherlands), Northumbrian Fine Foods (United Kingdom), Arluy (Spain), in 2019 Aviateur (Netherlands) and in 2021 Dan Cake (Portugal) to become the European Leader in the Private Label sweet biscuits market. Biscuit International is indirectly controlled by certain private equity investment funds advised by Platinum Equity Advisors, LLC (“Advisors,” and such funds collectively “Platinum”).

Biscuit

International

Biscuit International is the leading European manufacturer of private label sweet biscuits with a wide range of products with a European or local presence.

At Biscuit International, product innovation is central. Biscuit International is always striving ahead to ensure that the products meet the needs and wants of the customer.
Biscuit International was created in 2016 as a result of the combination between Poult (the French leader) and Banketgroep (Netherlands). As the industry’s leading consolidation platform in Europe, the group acquired in 2018: A&W (Germany), Stroopwafel & Co (Netherlands), Northumbrian Fine Foods (United Kingdom), Arluy (Spain), in 2019 Aviateur (Netherlands) and in 2021 Dan Cake (Portugal) to become the European Leader in the Private Label sweet biscuits market. Biscuit International is indirectly controlled by certain private equity investment funds advised by Platinum Equity Advisors, LLC (“Advisors,” and such funds collectively “Platinum”).

Max & Alex Stroopwafels

Max & Alex started in a small bakery in Gouda where the King of Holland cookies were produced: the Stroopwafel.

Since then, the taste of Max & Alex Stroopwafels has brought millions of new fans all over the world, who are asking for more. Join our mission to let the world discover the royal flavors of Dutch biscuits.

Products

Syrup Waffles
Chocolate Syrup Waffles
Luxury Cookies
Syrup Waffles Chunks