
Holland’s
national
treasure
the
Stroopwafel
Max & Alex believes Holland’s national treasures should not be kept secret, but shared with the world. Our mission started in a small bakery in Gouda where we produced the king of Holland cookies: the Stroopwafel.
Since then the flavour of Max & Alex Stroopwafels have brought us millions of new fans around the world, who asked for more. Join our mission to let the world discover the royal flavours of Dutch cookies.
Meet the
Family




Meet
the Dutch
‘gezelligheid’
‘Gezelligheid’ cannot be translated into any other language. It means something like cozy. And the Dutch find many things cozy, drinking coffee at the neighbors, celebrating a birthday while you sitting in a circle in the living room. We call that ‘Gezelligheid’.
behaviour with you.

Follow
the ritual
#crowntheking

Crown your hot drink with the king of Holland’s cookies! This way you experience a mouthwatering stroopwafel, with soft syrup.
30 seconds is all it takes for the caramel to melt and heat up your stroopwafel.

Stroopwafel lovers around the world

#crowntheking
#chinesetea
Stroopwafel lovers around the world

#crowntheking
#englishtea

#crowntheking
#arabiccoffee

#stroopwafel
aroundthe
world

#Kingsday

#stroopwafel
lovers
Max & Alex Stroopwafels
Max & Alex started in a small bakery in Gouda where the King of Holland cookies were produced: the Stroopwafel.
Since then, the taste of Max & Alex Stroopwafels has brought millions of new fans all over the world, who are asking for more. Join our mission to let the world discover the royal flavors of Dutch biscuits.
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